TAG Heuer has been announced as the Official Timekeeper of Formula 1, marking a return to a role it last held decades ago. The partnership coincides with Formula 1’s 75th anniversary celebrations and its ongoing collaboration with LVMH, which began in 2023.TAG Heuer’s involvement with Formula 1 dates back to 1969, when it became the first luxury brand to display its logo on a Formula 1 car. Over the years, the brand has been linked to pivotal moments in the sport’s history, including partnerships with Ferrari in the 1970s, McLaren in the 1980s and beyond, and Red Bull Racing more recently.Antoine…

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