Goldsmiths has inaugurated a modernised showroom at Victoria Square, Belfast, marking its first new concept showroom in Northern Ireland.
The unveiling took place on 1st July 2022, embarking on a fresh chapter for the distinguished watch and jewellery retailer.
Showroom Highlights
- Contemporary Design: The showroom, stationed on the Upper Ground, is adorned with a rejuvenated interior design reflecting modern luxury.
- Prestigious Brands: It boasts an array of luxury timepieces and fine-jewellery brands including Cartier, Hublot, Panerai, Zenith, Bremont, and Roberto Coin.
- Dedicated Areas: Exclusive zones for brands like Cartier, TAG Heuer, Panerai and Hublot, facilitate an immersive browsing experience.
- Relaxed Ambiance: A seating area welcomes visitors to unwind and explore new collections at leisure.
Design Partnership
The showroom’s aesthetic, crafted in alliance with Quadrant Design, encapsulates a serene yet dynamic ambiance. The use of luxurious materials like white-washed oak timber, white terrazzo, and blackened steel, in conjunction with architectural forms inspired by the Goldsmiths logo, underpins the contemporary luxury design.
Executive Insight
Craig Bolton, President of the Watches of Switzerland Group, UK & Europe, expressed that the new showroom is a significant milestone for Goldsmiths, “Luxury today has become far more relaxed, inclusive, and experiential, so while we are elevating the Goldsmiths brand position, our goal is to make everyone feel valued and at home when visiting our showrooms. Our ambition is for everyone to have a memorable luxury experience long after they’ve made their purchase. We believe the repositioning and new Victoria Square showroom concept will transform not just the Goldsmiths profile and experience but bring some fresh life to retail. We are particularly delighted to launch our first new luxury showroom in Northern Ireland, at Victoria Square, Belfast.”
