Australian jewellery retailer Lovisa is preparing to open its first store in Cork city, continuing its expansion across Ireland.
Known for its fast-fashion jewellery, the brand will occupy the former GameStop location at 47 Patrick’s Street.
A New Occupant for Patrick’s Street
The site, which has been vacant since GameStop ceased operations in June 2023, is undergoing refurbishment. Workers have been seen repainting the building, and Lovisa’s distinctive logo has been installed on the storefront. While the opening date has yet to be announced, job postings for a Store Manager and Assistant Store Manager in Cork were recently added to Lovisa’s website, signalling progress toward the store’s launch.
Lovisa’s Growing Global Reach
Founded in 2010, Lovisa has established itself as a significant player in the fast-fashion jewellery market. With over 900 stores in 45 countries, the retailer offers a broad range of jewellery and accessories, including watches, scarves, brooches, and headbands. Some stores also feature in-house piercing services, broadening their appeal.
In Ireland, Lovisa operates five outlets: three in Dublin, one in Limerick, and another in Galway. The upcoming Cork store will join this expanding network, reflecting the brand’s continued commitment to growth in the Irish market.
Cork Retail Landscape Sees Renewed Activity
Lovisa’s opening follows a series of retail closures on Patrick’s Street, including French Connection, Laura Ashley, and Monsoon Accessorize. However, the new store is expected to attract foot traffic, adding to the area’s retail options.
Cork city centre overall has shown signs of increased retail activity. On Opera Lane, outdoor clothing retailer Mountain Warehouse is set to open a new store in early 2024. Meanwhile, on Winthrop Street, plans are progressing for a new jewellery shop at the former Gino’s Gelato site. The Neve Jewels Group, a European jewellery retailer, applied for planning permission in September to update the storefront and install new signage.
Implications for Jewellers
Lovisa’s entry into Cork highlights the ongoing activity in the fast-fashion jewellery sector, which emphasises affordability, accessibility, and trend-focused designs. Jewellers may see increased competition as the new store attracts customers seeking contemporary and cost-effective options.
