Close Menu
The Jeweller: IrelandThe Jeweller: Ireland
    The Jeweller: IrelandThe Jeweller: Ireland
    • News
      • Industry News
    • Events
    • Consumer Education
      • The 4Cs of Diamonds
      • Diamond Cut
      • Diamond Clarity
      • Diamond Carat
      • Diamond Colour
      • Diamond Prices
      • Diamond Shapes
    • About Us
    • Contact
    Sunday, May 4
    The Jeweller: IrelandThe Jeweller: Ireland
    Home»Education»Natural Diamond Council Launches Diamond Learning Centre
    natural diamond
    Education

    Natural Diamond Council Launches Diamond Learning Centre

    Ruchi SinglaBy Ruchi Singla03/04/20252 Mins Read
    Share
    Facebook Twitter LinkedIn Pinterest Email

    The Natural Diamond Council (NDC) has launched the Diamond Learning Centre, a new free digital platform designed to provide accessible education on diamonds for jewellery professionals and enthusiasts. The platform launched in April, aligning with the Natural Diamond Council’s broader seasonal marketing efforts.

    Accessible at diamondlearningcenter.org, the site aims to improve knowledge of the differences between natural diamonds, laboratory-grown diamonds, and simulants. The platform is mobile-compatible and designed for independent use.

    Content and Learning Structure

    The Diamond Learning Centre includes more than 25 short videos addressing frequently asked questions, as well as four self-paced educational modules covering:

    • Differences Between Natural and Laboratory-Grown Diamonds
    • The Allure of Diamonds
    • The History of Diamonds
    • Debunking Diamond Myths with Facts

    Users receive certificates upon completing each module. A “Train the Trainer” section provides workshop materials and facilitator guides for in-store and training managers.

    In addition to its core content, the platform hosts links to other third-party educational resources and technical materials contributed by various industry bodies. Additional resources include downloadable social media assets, digital content, and point-of-sale materials.

    Industry Collaboration and Context

    The platform was developed after an industry roundtable identified inconsistencies in how diamond types and value are communicated at retail. Participants included stakeholders across the diamond supply chain, such as AGS, GIA, De Beers, IDMA, Jewelers of America, Jewelers Mutual, Gabriel & Co., and others.

    “It has been wonderful working with the Natural Diamond Council to create tools and education to help train our jewellery consultants on the history, allure and benefits of natural diamonds and the unique differences between natural and lab-grown diamonds,” said Price Blanchard, Chief Customer Officer, Shane Co. “The lack of education in the industry has created a bias towards lab-grown diamonds and a more educated sales team will help customers understand the rarity and value of natural diamonds so they have a well-rounded education to help them pick the best diamond for them. By educating customers, we expect to see more natural diamond sales.”

    Implications for the Jewellery Industry

    The Diamond Learning Centre serves as an additional resource aimed at clarifying distinctions among diamond types for use in customer interactions. Its multimedia format supports varied training approaches commonly used in retail settings. Facilitator resources are included for use by in-store trainers and managers.

    The platform is available now and free to access for all users.

    Share. Facebook Twitter Pinterest LinkedIn Tumblr Email
    Ruchi Singla

    Ruchi is our trusted breaking news reporter, keeping you informed about the latest trends, launches, and significant events as they unfold. With a commitment to accuracy and a passion for adding a layer of insight, Ruchi creates informative and engaging content that shines a light across the world of jewellery.

    Related Posts

    Dublin Silversmith Séamus Gill Suffers Major Loss Following Studio Burglary

    25/04/2025

    De Beers Reports Sharp Decline in Rough Diamond Sales Amid Market Caution

    24/04/2025

    Diamond Cutter Faces Legal Battle Over $270,000 Shattered Stone

    22/04/2025

    Sanctions on Russian Diamonds Limited by Lack of Tracing Infrastructure

    21/04/2025

    Swiss Watch Exports Rebound in March as US and UK Demand Strengthens

    18/04/2025

    Bulgari Expands Valenza Facility, Creating World’s Largest Monobrand Jewelry Manufacturing Site

    18/04/2025

    Jewellery industry news & insights delivered straight to your inbox

    Get the free 5-minute newsletter read by Jewellery Industry professionals who want to get ahead

    Your subscription could not be saved. Please try again.
    Your subscription has been successful.
    the jeweller ireland w 300

    Explore

    • About
    • Contact

    Reach Our Audience

    • Advertise
    • Submit a press release
    • Submit an opinion piece

    Consumer Education

    • 4Cs of Diamonds
    • Diamond Price Chart

    The Jeweller is part of Loupe Media Network

    Privacy policy | Terms of use | Cookie Policy

    Type above and press Enter to search. Press Esc to cancel.

    We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. By clicking “Accept All”, you consent to the use of ALL the cookies. However, you may visit "Cookie Settings" to provide a controlled consent.
    Cookie SettingsAccept All
    Manage consent

    Privacy Overview

    This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
    Necessary
    Always Enabled
    Necessary cookies are absolutely essential for the website to function properly. These cookies ensure basic functionalities and security features of the website, anonymously.
    CookieDurationDescription
    cookielawinfo-checkbox-analytics11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics".
    cookielawinfo-checkbox-functional11 monthsThe cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional".
    cookielawinfo-checkbox-necessary11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary".
    cookielawinfo-checkbox-others11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other.
    cookielawinfo-checkbox-performance11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance".
    viewed_cookie_policy11 monthsThe cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data.
    SAVE & ACCEPT