Author: David Dixon

With a background in digital marketing, David keeps Jewellery Ireland readers up to date with how to build awareness, create demand and create loyal customers, both online and offline.

The recent release of the retail economy report by Ireland’s Central Statistics Office (CSO) for the year 2020 provides a rich array of data shedding light on the retail sector’s performance.This piece aims to highlight key findings of the report, including what this means for the jewellery sector.Breakdown of Business CostsThe Retail Trade sector purchased €28.8 billion worth of goods and services in 2020. Purchases of Goods for resale accounted for the largest business cost at €24.6 billion or 72.5% of total costs, followed by Labour costs (Wages & salaries and Social security costs) at 14.6%.Analysis of Business Costs: Implications…

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Launching your new online jewellery store in todays internet driven society is the relatively easy bit. The real work begins when you aim to attract traffic, engage your customers, and clinch those crucial sales.It’s a dynamic world out there – the ebb and flow of consumer behaviour and social media trends make it quite the challenge. This is our first steps SEO guide, the must haves to get your company getting traffic and being found online.First up: What is SEO?SEO, or Search Engine Optimisation, is a set of strategies and techniques aimed at improving your jewellery store’s visibility on search…

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