The World Federation of Diamond Bourses (WFDB) has announced the launch of “Moments,” a global social media campaign highlighting the connection between natural diamonds and significant life moments. The campaign, launched under the tagline “Crafted by Earth, Celebrated by You,” seeks to promote natural diamonds as enduring symbols of love, tradition, and important life events.Showcasing Diamonds Through Personal NarrativesThe “Moments” campaign highlights the emotional connection between natural diamonds and personal milestones. Its inaugural social media post portrays a mother passing her diamond ring to her daughter, accompanied by the message:“This diamond has seen me through life’s most precious moments, and now…

The Jeweller is part of Loupe Media Network